The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

AI-powered stores are now the future of shopping, the ultimate benefit being to save costs on staff, reduce unnecessary discounts, reduce waste, and encourage further sales. But what is the impact of such efficiencies on shoppers – and are these changes always welcome from a customer’s perspective?

Instacart has debuted ads on its AI-powered Caper Carts at select stores, offering personalized recommendations for shoppers based on real-time shopping behaviors. As people become accustomed to personalized recommendations, brands are innovating to create seamless personalized shopping experiences.

Research has found that young shoppers are ready for virtual assistants and AI to help make purchasing decisions and in-store shopping more exciting. As brands continue to adjust how they’re leveraging technology, prioritizing its use for personalization in shopping experiences can prove popular.

More men than women use AI in their personal and professional lives. If left unaddressed, this could negatively impact the number of women in senior positions, perpetuating gender pay disparities. Why is there a gap in the first place, and what are the ramifications if the problem isn’t tackled?