The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

How will AI change the way we shop? Can retail regain consumer confidence during the cost of living crisis? Are phygital channels the future of IRL shopping? In this part of the 2024 Expert Outlook, we speak to three experts about how consumption is changing amid breakneck industry change.

As marketers increasingly push ads onto the personal devices in our homes, your phone’s lockscreen could be the latest advertising battleground. But as traditional digital advertising is changing, will privacy-savvy Americans accept this, and what can brands do to avoid advertising misuse?

The online advertising landscape is undergoing a transformation as shoppers, many of whom still crave personalised recommendations, strive to find a balance between privacy and convenience. Canvas8 spoke to eight Britons to find out what makes products and retailers stand out when they're scrolling.

In a digital world where visible and covert influences are omnipresent, are our choices really ours? How do various factors sway our decisions? Canvas8 spoke to Dr. Crystal Reeck to find out how brands leverage choice architecture interventions to impact app adoption and people’s online behaviours.