We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

A partnership between Novotel hotels and the Calm app helps hotel guests relax and disconnect from daily stresses. With people prioritising their self-care while they travel, the tie-up will appeal to guests who appreciate consistent service and amenities from hotels on top of good value for money.

In Korea, GLAD Hotel has unveiled an overnight package in collaboration with the local beauty brand Beauty of Joseon, making guests feel like locals. As travellers seek ways to immerse themselves in local culture, there's an opportunity for brands to help guests feel at home while they're away.