In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Walmart is launching Bettergoods, a premium private-food brand with affordable prices and experimental flavors. As people search for more everyday experiences of luxury, brands can make their products more appealing by tailoring them closely to people's needs.

In 2024, Hungry Jack’s announced a series of food offerings and brand collaborations that delighted its customers. This initiative, combined with its Aussie-centric branding and irreverent humour, helps the company stand out among other Quick Service Restaurants (QSRs).

McDonald’s has launched a month-long promotion for summer 2024, offering four items for $5, a response to criticism about the rising cost of fast food. Inflation is pushing people to develop new habits, and brands are incorporating low-cost options to win over deal-hungry eaters.

Wendy’s has announced plans to test a surge pricing model featuring prices that fluctuate based on demand and faced early public backlash. In the wake of the cost of living crisis, people are looking for brands to find solutions that don’t involve passing increased costs onto the consumer.