The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

AI-powered stores are now the future of shopping, the ultimate benefit being to save costs on staff, reduce unnecessary discounts, reduce waste, and encourage further sales. But what is the impact of such efficiencies on shoppers – and are these changes always welcome from a customer’s perspective?

How will AI change the way we shop? Can retail regain consumer confidence during the cost of living crisis? Are phygital channels the future of IRL shopping? In this part of the 2024 Expert Outlook, we speak to three experts about how consumption is changing amid breakneck industry change.

Global e-commerce marketplace Etsy has launched Gift Mode, an AI-powered tool that provides personalised recommendations for gift purchases within the platform. As consumer expectations of online retail experiences grow, both shoppers and retailers are using AI to enhance customer journeys.

As the cost of living crisis bleeds into the holiday season, shoppers are turning to AI to make ends meet, using the tech to search for deals and vouchers. People want to make sure they’re getting the best deal while bargain hunting, and are looking for brands to facilitate this behaviour.