As extreme weather events and record-breaking heat become the norm, climate change has moved beyond future fears and become a present-day reality. On average, 57% of people worldwide report that climate change has already severely impacted where they live. Permanently changed, erratic weather patterns are col...

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

High street baker and retailer Greggs has launched a pledge initiative that targets two of the most significant problems facing Britons today: food poverty and the climate crisis. The initiative reduces food waste through redistribution while providing customers with affordable goods.

As the beauty industry becomes more global and connected than ever before, people are becoming more appreciative of local and insider knowledge over generic offerings. As a result, people are gravitating towards brands that are more narrowly focused on local communities and needs – paradoxically catapulting them into global fame.

Britons' trust in supermarkets has decreased to its lowest point in almost a decade, with shoppers feeling that convenience stores are overpriced and lack cheaper options. As budgets tighten, people are becoming savvier shoppers and are quick to call out unsupportive retailers.