We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

As Gen Zers make their way onto the career ladder, they’re questioning workplace norms and seeking careers that help them balance their personal lives, social values, and financial goals. So what does work-life balance look like for this generation – and how can brands and workplaces respond?

Are Gen Zers' workplace priorities set to change the UK's job market for good? Canvas8 spoke to British Gen Zers to hear their take on work-life balance, career progression, social opportunities in the office, and what they want from their employers.

Research has found that the number of young people taking sick days has increased compared to older people, noting that Gen Z women are most affected. This emphasises how brands must go beyond conversation and lean into actionable, accessible support for a generation more open about mental health.

Gen Z has been labeled the 'freelance generation' because they seek flexible work, but freelance gigs often come with the risk of instability despite promising control and freedom. Home From College targets Gen Z's job concerns: mismatched majors, sparse resumes, and a desire for flexibility.