In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Gen Z represents a huge market for travel brands, but the motivations and demands of Zers are unique. They’re researching their trips and picking priorities in new and interesting ways, whether they’re looking to save cash or secure the most immersive experience possible – or, increasingly, both.

With UK Gen Z workers struggling to maintain a work-life balance post-pandemic, the younger generation is turning to wellness to solve their problems and looking for travel experiences that provide rest and relaxation. How can the leisure industry capitalise on this growing interest?

As the purchasing power of Gen Z picks up, so does their desire to travel the world. Why then are the younger generation so reluctant to take out travel insurance coverage, and how can travel insurance providers better cater to this hyper digitised and experienced driving generation?

American Gen Yers are ‘quiet vacationing’ rather than officially taking time off for fear of looking lazy to their bosses. The trend indicates a continued lack of support for work-life balance, signaling a need to shift workplace culture towards valuing rest and relaxation.