Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Fast fashion behemoth SHEIN is as successful as it is controversial. By adding thousands of new items to its site daily it has grown in popularity with trend-influenced Gen Zers. As people juggle their financial constraints and a desire for newness, will price win against conscious consumption?

To raise awareness of the devastating impacts of textile waste, South American organisations have collaborated to host a fashion show highlighting creative uses for discarded clothes. With the simultaneous rise in popularity of second-hand clothing and fast fashion, clothing waste is increasing.

ThredUP has launched a new hotline offering Gen Zers the space and support to make their fast-fashion confessions. With a cognitive dissonance in Gen Z’s eco-values and their shopping habits, brands have an opportunity to provide ways to encourage more sustainable purchases.

Africa's fashion landscape is undergoing a remarkable transformation, with sustainability emerging as one of the pivotal drivers of change. Why and how are African designers incorporating sustainable practices into their designs? And what can other brands learn from their success?