With over 9.4 billion views on TikTok, ‘What I eat in a day’ videos are a social media phenomenon. These short clips offer a glimpse into the diverse eating habits of people around the world and are generally fun, but what risks do they pose? And how can brands tap into the power of eat-fluencers?

Caboodle, an online platform designed to tackle food waste, was recently released in a partnership between the Co-op Group and Microsoft. As food inequality and the cost of living crisis heats up in many parts of the world, what role can brands play in redistributing surplus food to people in need?

Though African diasporas have had an immeasurable influence on British culture, continental cuisine has been relatively absent from the public eye. Canvas8 spoke to restaurateur Yetti Tabai about the need for greater representation and celebration of African cooking within the British food scene.

For TikTok influencer Chef Reactions, honesty is key. Building off his experience as a chef, he gives his honest opinions on the best and worst of viral food content. His success taps into a broader trend toward videos that eschew engagement bait for authenticity and value practicality over excess.