Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

YSL has showcased its rewilding and ecofeminist efforts in Morocco. As consumers increasingly prioritize sustainability and value-driven choices, rewilding strategies help brands authentically engage in environmentally conscious initiatives that empower local communities and protect biodiversity.

L'Occitane is furthering its sustainability efforts with a large-scale tree-planting initiative. As the beauty sector strives to progress towards environmentalism, brands that make a difference by addressing problems head-on will resonate with like-minded eco-conscious consumers.

In a world addressing environmental challenges, sustainable packaging has now become an essential choice for both brands and consumers. From refillable compacts to mushroom-derived boxes, beauty brands are now shifting away from traditional plastic packaging in response to consumer demand.