Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

As extreme weather events and record-breaking heat become the norm, climate change has moved beyond future fears and become a present-day reality. On average, 57% of people worldwide report that climate change has already severely impacted where they live. Permanently changed, erratic weather patterns are col...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Chinese Gen Zers are brand-savvy shoppers who have more access to product information than their predecessors. But how exactly is this consumer power affecting their beauty buying habits? What do they expect from cosmetics brands and how are their demands shaping the sector?

A YouGov Profiles survey has revealed APAC consumers are increasingly prioritising socially and environmentally conscious brands. As people become more aware of their roles in driving social change, brands could build trust by authentically championing causes and sustainability.

Textile Exchange and Leather Working Group are leading a cross-industry commitment to ensure the protection of forests and ecosystems in leather supply chains. As people grow less tolerant of damaging business practices, they are demanding action to prevent waste and protect the environment.

L’Oréal has been announced as the founding donor of a fund to support recycling programs in small towns across the US – part of the company's efforts to reduce its plastic footprint. The initiative responds to growing calls for brands to take an active role in building a sustainable future.