Signal5 Aug 2024
Lamborghini taps Korean interest in global luxury

Lamborghini is upping its presence in South Korea by launching a hybrid Urus SUV model. Appetite for high-end cars is booming, with global brands making notable in-roads. As Koreans use global brands to signal status, there's a growing opportunity for luxury brands to connect with new audiences.

Lamborghini taps Korean interest in global luxury