In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Gen Alphas were born into an already-digitized world and are expected to spend more time online than any generation before them. As they gear up to go back to school amid ongoing cost of living pressures, what factors are likely to influence the types of stationery they buy?

Grocery technology retailer Instacart is encouraging parents to take advantage of its selection of back-to-school products. Ranging from grocery shopping to clothing and school supplies, the platform aims to make the return to school more efficient, simple, and affordable.

Amazon has launched a campaign encouraging parents to spend less on school supplies by taking advantage of its deals. As inflation squeezes pockets and anxieties concerning finances grow, people seek ways to relieve seasonal economic pressures by spreading costs and holding out for bargains.

Many fintech apps focus on making complex financial topics – like stock picking and compound interest – easier for the average person to understand. London-based Communion goes one step further, targeting young people who feel like they can’t even make a start with savings.