Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.

People expect products and services that feel made for them

Personal Worlds

Dr. Caroline Danda is a clinical psychologist specialising in children and adolescents. She’s also the co-author of 

From Surviving to Vibing: Tips and Tricks for Tweens, Teens, and Young Adults

Dr. Sabrina Kenny is an assistant professor at Kean University, specialising in occupational therapy and early childhood education, specifically social and emotional learning.

Gen Alpha (born 2011-present)

United States

Shopping

Home and Relationships

National Retail Federation

YPulse

Pattern

Razorfish

Infobip

Digital Voices

Interview with Caroline Danda conducted by the author

El País

Inclusive Change

Good Morning America

Interview with Sabrina Kenny conducted by the author

University of Connecticut

Common Sense Media

Michigan Daily

The Atlantic

Ad Age

Retail Dive

Campaign

Gen Alphas were born into an already-digitized world and are expected to spend more time online than any generation before them. As they gear up to go back to school amid ongoing cost of living pressures, what factors are likely to influence the types of stationery they buy?

What do Gen Alphas want from the stationery they buy?