Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Nespresso is looking to give Gen Z an immersive boutique experience to support brand engagement. As personalized interactions continue to prove powerful, brands have an opportunity to create memorable, educational, and shareable moments that reinforce identity and resonate with younger audiences.

With coffee's well-known environmental impact, Atomo is focusing on shaking up the system by introducing new, coffee-esque ingredients with more positive eco implications. The move taps into eco and experiential mindsets, offering a chance for Atomo to stand out in the coffee space.

In order to reduce its environmental impact, Nestlé is launching a Nespresso pod that makes it easier to compost from home. These pods make sustainable habits at home more accessible as people seek solutions that fit into their everyday lives amid the cost of living crisis.