The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

With over 300 million users on Xiaohongshu, the image-sharing platform has become a safe space for Chinese women, giving rise to communities and even unconventional connections – from dating to friendships and job connections. What’s driving these unique ways of building relationships online?

As more Chinese women advance in their careers, many are splurging on themselves. More than just shopping, these purchases are forms of self-care and self-discovery. In 2024, a ‘she-economy’ is rising in the country, with brands specifically targeting women and their new wants and needs.

A study on sexuality in China has found that Chinese Gen Zers are having less sex compared to older generations. As young Chinese embrace a more individualistic lifestyle, their priorities are changing, and they're placing their own needs first whilst reassessing the value of sex in their lives.

Chinese game developer Papergames has launchedLove and Deepspace, an immersive 3D-style dating sim that’s garnering massive hype in China. Its success speaks to how virtual romance games are providing Chinese women with an alternative outlet to assert agency over their intimate lives.