In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

With reading skills declining globally, Playbrary is targetting tech-savvy youth to boost interest in literature. It uses a custom ChatGPT prompt to transform classic books into immersive and interactive games based on the plots of classic novels, enabling deeper fandom while inspiring new readers.

Death, political division, and the climate crisis. Not your classic kids’ book topics. But then,Begin Againisn’t your classic kids’ book. Designed to bridge generation divides, can ithelp people of all ages talk about important global topics by offering tactile escapism, and even a little hope?

Millions of young people are blending reading and socializing on BookTok. Authors are becoming influencers, using DIY marketing and unconventional swag like custom perfumes to engage their micro-communities. What does the ‘lit-girls-as-it-girls’ trend tell us about how we’re reading in 2024?

Research has revealed that Gen Zers enjoy reading physical books more than e-book alternatives, often preferring to support local, indie bookstores. It's a sign of how young people are turning to slow, IRL experiences to escape tech and embrace time offline through digital detoxes.