People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever.

Years of economic crisis, accelerated by the pandemic, caused severe damage to the publishing market in Argentina, leading to record lows. However, a new phenomenon is helping to revitalise interest in reading, driving teenagers in droves to bookshops and book fairs: bookinfluencers.

Publishing firm Parea is helping new authors find their target audience by connecting them to the most relevant influencers and communities on social media. With online algorithms increasingly guiding media discovery, it's banking on the power of digital word-of-mouth marketing.

With the power to capture imaginations, preserve legacy, and communicate values, books are seeing a rejuvenation in the digital age. Atellier creates bespoke, handcrafted books for children and their families to share that speak to a growing desire for tactility and personal connection.

The emotional rollercoaster of the past few years has left Gen Zers calling upon contemporary coping mechanisms to alleviate stress. One not so modern, however, is their latest obsession with romance novels. What can we learn about their escapist search for comfort and connection?