Following years of pandemic-era leniency, institutional authorities are coming down hard on individual freedoms. Despite nine in ten office workers saying they don’t want to return to old ways of working, 70% of companies globally are mandating a return to the workplace. Meanwhile, reselling old clothes and c...

Driven by more than mere vanity, a significant and growing number of men across the UK are going to extreme lengths to change how their bodies look. What can brands do to sensitively address the rise of body dysmorphia and help detoxify narratives around men's body image and self-esteem?

Changing norms around male grooming, new-age body ideals and cosmetic advancements are causing an uptick in men seeking six-pack surgery. Grappling with new pressures around appearance and status, surgical treatments are seen as the quick-fix path to self-improvement for a growing number of men.

James Smith has built a following as an author and personal trainer on Instagram and TikTok where he dispels dietary myths, shares exercise tips, reacts to fitness trends, and has honest conversations with his community. What does this open dialogue say about the future of health and fitness?

Gen Zers are often at the forefront of micro-trends heralding new archetypes of masculinity, from ‘hot rodent men’ to ‘golden retriever boyfriends’. But how are Gen Z men navigating the tricky terrain of shifting masculinity in an increasingly polarized and atomized society?