In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Christmas in China is a secular holiday, focusing on entertainment and colourful décor over gift exchanges and religious carols. Moreover, it has become a time for socialising and romance among young Chinese people, presenting opportunities for luxury brands to connect with holiday revellers.

Since the 70s, Japan has celebrated Christmas as part of its love for American culture. Despite religious differences, the Japanese adopted a unique holiday tradition that places KFC’s fried chicken at the centre of the holiday table, especially in a culture that loves festivals and convenience.

This year's John Lewis Christmas ad, titled 'Snapper, the Perfect Tree', takes a humorous approach to the theme of new traditions. With a hint of surreal humour, it highlights that a perfect Christmas is about finding joy together with loved ones, regardless of unconventional circumstances.

Vodafone UK has launched its heartwarming Christmas campaign, showing the importance of connecting to the people and things that matter most. With Britons facing challenging financial circumstances this festive period, the campaign looks to remind them of better times and resonate emotionally.