In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

This year's John Lewis Christmas ad, titled 'Snapper, the Perfect Tree', takes a humorous approach to the theme of new traditions. With a hint of surreal humour, it highlights that a perfect Christmas is about finding joy together with loved ones, regardless of unconventional circumstances.

A record number of Britons say they're excited for the 2024 Christmas ads, according to research conducted ahead of the festive season. These ads offer messages of empathy and connection that resonate amid challenging times, highlighting values that should persist in marketing all year round.

As Britons continue to navigate polycrisis, they’re seeking emotional repireve, solace, and immersive escapism from their entertainment. Canvas8 spoke to seven people from across the UK to find out which emotions – from fear to nostalgia – they’re most likely to engage with in media.

As people grapple with the strain caused by the cost of living crisis, political polarisation, and global conflicts, there is a demand for a fresh and relatable approach to festive magic. How can brands create a sense of reprieve and celebration while fostering empathy at the same time?