The Ozempic Indulgence ShiftWhere are the areas of growth in GLP-1’s big shrink?Tuesday 25 Mar 2025
Summary

Ozempic is rewiring people's relationships with cravings, indulgence, and restraint. For this month's live expert event, we’re reviewing how GLP-1 drugs are changing how and where people choose to indulge — from dialling down food cravings to moderating alcohol consumption. As self-control and desire go head to head, where should brands show up?

Featured Speakers

Amy Bentley is a professor in the Department of Nutrition and Food Studies at New York University. A historian with interests in the social and cultural contexts of food and nutrition, she is the author of several books and articles, including the award-winning Inventing Baby Food: Taste, Health, and the Industrialization of the American Diet. Current projects include the meanings and uses of GLP-1 drugs, a history of food in US hospitals, the cultural and historical contexts of meat and dairy substitutes, the cultural contexts of food waste, and the role of flavour in human and planetary health. She is the co-founder of the NYU Urban Farm Lab.

View expert

Leah Sinclair is a commissioning editor at Canvas8 and freelance journalist whose bylines include Stylist Magazine, Grazia, Evening Standard, and more. She can usually be found binge-watching a new TV show or bar-hopping in London with a margarita in hand – on the rocks, of course.


Brand Watch

Nestlé shake taps into buzz around GLP-1s

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Gyms are responding to the rise of Ozempic

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Start-ups attempt to address male Ozempic gap

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Ozempic is resizing the fashion resales market

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