Damian Soong is founder of Form Nutrition, a B-Corp protein and health supplement brand for both sport and lifestyle consumers. Its MO is that good nutrition should taste, look, and do good for the planet.

Ava Welsing-Kitcher is an LA-based beauty and wellness journalist and brand consultant. Welsing-Kitcher helps brands develop narrative, identity, content, and a following.

Chloe Gray is a freelance journalist whose work focuses on demystifying women’s health and fitness. She is also the founder of Gray’s Anatomy, a newsletter about bodies, and a qualified fitness instructor.