Chloe Gray is a freelance journalist whose work focuses on demystifying women’s health and fitness. She is also the founder of Gray’s Anatomy, a newsletter about bodies, and a qualified fitness instructor.

People are embracing diverse forms of all-encompassing wellness 

Being+

 is founder of Form Nutrition, a B-Corp protein and health supplement brand for both sport and lifestyle consumers. Its MO is that good nutrition should taste, look, and do good for the planet.

is an LA-based beauty and wellness journalist and brand consultant. Welsing-Kitcher helps brands develop narrative, identity, content, and a following.

United States

Health and Fitness

Grand View

MyProtein

Forbes

Interview with Ava Welsing-Kitcher conducted by author

PubMed

Centers for Disease Control

Penn State University

Interview with Damien Soong conducted by author

Bloomberg

WP Engine

Supplements, vitamins, pills, and powders are becoming a crucial step in people’s health and wellness routines. While the industry is getting more complex with personalized solutions, Americans are keen to see simplified health routines and a mindful approach to nutritional innovation.