Are you the kind of person who leaves a hotel room in a mess or takes more than the complimentary soap? The Art Series Hotel Group is turning the tables on today’s empowered consumers with reverse reviews, but can the threat of public shaming or a promise of special perks get guests to behave?

It’s been described byCosmopolitanas “Sex and the Citymarries Facebook”. But is women-only app Lulu, where men are ‘reviewed’ by their exes, anything more than a reversal of the increasingly prominent online objectification of women?

With over 61% of people reading online reviews before making a purchase decision, it’s even more important than ever to separate the good ones from the bad. But with peer reviews and professional write-ups often having contrasting opinions, who should we trust – and why?

Ever since TripAdvisor came onto the scene, guests have been able to review hotels. But what if the tables were turned and hotels were able to review guests? One hotel in Australia is about to find out with a new social experiment called ‘reverse reviews’ that offers well behaved guests rewards.