As banner ads and billboards struggle to draw attention, brands are increasingly adopting novel forms of advertising to engage people. Gamification offers one solution by rewarding ‘players’ for their active participation. How can brands use these adverts to build stronger bonds with audiences?

Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.

Insurance brand eSurance is undergoing a rebrand, which places ease-of-use front of mind. To highlight this, eSurance has released an ad campaign featuring actor Dennis Quaid, who talks through the various pain-points of buying insurance, and why the brand is different.

Does hot weather make you dream about beer gardens and cold G&Ts? If so, drinks brand Diageo is targeting you with its responsive advertising. As factors such as the weather or time of day affect people’s purchasing behaviours, Diageo's digital ad platforms can change its message to match these moods.