With much of the US on COVID-19 lockdown, Ford is looking to meet people where they are. As such, the brand has pulled its upcoming campaign and commissioned two outbreak-sensitive replacement spots to better resonate with consumers during a time of crisis.

People are becoming increasingly aware of what brands are doing behind the scenes. But what would cause shoppers to stop supporting them? Canvas8 surveyed 4,982 Americans and spoke to eight people to find out what they would do if a brand did something that didn't align with their values.

The COVID-19 pandemic caused people around the world to suddenly and drastically alter their everyday habits, but what will the lasting impact be? Canvas8 spoke to three experts to explore the long-term implications of the crisis on how we spend, socialise, and stay healthy.

NatWest has set aside a large support fund to help companies navigate the coronavirus health scare. With COVID-19 announced as a pandemic by the WHO, people are on edge - and rather than capitalising on people’s fear, brands can earn trust by providing tangible support.