Building a house from scratch is a dream for many, and a third of Britons would like to make it a reality. But financial hurdles block people from being able to live out their DIY dreams, leaving room for brands to step in to make these aspirations more accessible.

From slashing spending on non-essentials to solving credit card debt, many Britons are using their time in isolation to take control of their finances, according to a survey. While a sense of financial uncertainty is looming, extra free time has also given people a chance to tackle to-do lists.

Honesty is important in any relationship, yet many people hide financial decisions from their partners. Canvas8 spoke to Hristina Nikolova, the Coughlin Sesquicentennial Assistant Professor of Marketing at Boston College, to understand how financial infidelity impacts relationships and brands.

When pay day rolls around, Gen Yers save a little – but spend a lot. Impulsive spending is a key (and at times problematic) element of their identity. But as this generation begins to look towards their future roles as homeowners, parents, and pensioners, how will their spending habits adapt?