Adults globally are looking for new ways to enhance their physical and mental wellbeing, and one area being given some much-needed care and attention is people's sleep habits. As consumers expand their self-care practices and prioritise switching off, bedtime routines are getting a shake-up.
Different factors affect how well adults sleep at night and how much sleep they get on a day-to-day basis. From stress and anxiety experienced in people's everyday lives whether at work or at home, to factors outside of their control such as a worsening economic climate, ongoing pandemic and political tension, adults across the globe are struggling to switch off and get enough rest.
A survey conducted by the Ohio State University Wexner Medical Center revealed that nearly one in five Americans struggle to sleep at night, with almost half scrolling through their phones before bed and 37% falling asleep with their television on. And one in seven Britons survives on dangerously low levels of sleep a night, with 71% of UK adults not having the recommended seven to nine hours of sleep a night.
Poor sleep can be associated with a range of health conditions and concerns as 34% of people in the UK believe they have physical or mental health issues linked to poor sleep. To help people combat this Post’s Sweet Dreams cereal line is helping people’s late-night cravings while encouraging healthy sleep routines, Japanese companies are providing nap spaces for employees and Brazilians are increasing their sleep-aid spending.
