We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Societal norms and social media platforms are exacerbating the human tendency to compare successes with others, leaving people feeling threatened in their social status. High-status goods help people showcase their worth, and according to Dr. Dafna Goor, can boost self-esteem and wellbeing.

As well as disrupting their shopping habits and working arrangements, COVID-19 caused the upheaval of regular sleeping schedules for many Americans. With pandemic-related stress set to continue into 2021, how can brands help combat insomnia and guide people into dreamland?

Digital therapeutics program Somryst is the first FDA-approved tool of its kind to target chronic insomnia. It reflects a growing opportunity for clinically backed sleep solutions that coach users toward a good nights’ sleep using state-of-the-art digital interventions.

To help those who have found themselves stressed and struggling to sleep amid the pandemic, Pepsi is launching Driftwell, a sleep-aid drink. As people seek to optimize their wellness in holistic ways, they're moving away from sugary drinks and toward more health-centric beverages.