Creators are posting videos of their ‘subway fits’ on TikTok,’ showcasing a more practical and relatable version of fashion. With over 13 billion views under the search term on the platform, the phenomenon is certainly widespread, with users capturing moments many people in urban areas can relate to. “I try to make sure that I actually am living the life that I’m showcasing because I think that's what resonates with people,” says New York-based creator Tina Zhang.

In the pursuit of genuine self-expression, individuals increasingly favour relatable fashion inspiration over unattainable aesthetics and trends. The desire for authenticity resonates more profoundly, as people seek styles that align with their personal identity and budget, fostering a sense of connection and confidence in their fashion choices. As a rejection of exclusivity, relatable fashion allows individuals to express their personalities without the constraints of impractical trends.

Brands can bridge the gap between relatable, affordable fashion and current trends by prioritizing inclusive design and accessible pricing strategies. By understanding and embracing the diverse style preferences of their audience, curated collections can blend contemporary trends with affordability. Through this thoughtful approach, a fashion landscape is created where relatability and trendiness coexist, making fashion expression both accessible and inclusive.