The fragrance and perfume industry is set to be worth $45.6 billion by 2018 – and a new start-up is after a slice of the action. By offering unisex, artisanal scents over the internet with a ‘try before you buy’ delivery option, Phlur is hoping to change how people shop for perfume for good.

IKEA helped Gen X quickly and cheaply furnish their first homes, but with Gen Yers struggling to get on the property ladder, they’re after something a little easier to lug around. Campaign aims to supply them with furniture that can be sent in the mail and easily folded up as they move between homes.

When was the last time you walked into a shop, filled up a basket, then walked out empty handed? You may never do so in the real world, but 69% of shopping trips online end just like that. Have e-tailers lost their knack for converting sales? Or are we simply indulging in the joy of browsing?

While the early web was all about text ‒ dominated by emails, forums and MSN Messenger ‒ it has since transformed into a highly visual landscape. So how can brands understand customers’ conversations when they communicate in images and not words? Can Curalate provide the answer?

From Crayola to Coca-Cola, General Electric to Everlane, brands that craft on home soil are loved on home soil; 98% of Americans will buy US-made products. But what’s so good about the ‘Made in America’ label? Canvas8 sat down with 20 men and women from across the States to find out.

As many as 28% of Americans would consider moving to Canada rather than remain a US citizen under the dictate of Donald Trump. Air Canada has pounced on this opportunity to sell flights to America’s northern neighbour. But should brands really delve into political discussions?

Whether you’re at the station in Dagenham or on Main Street in DisneyWorld, queueing is woven into the very fabric of how many cultures create order in a crowd. David Andrews, author ofWhy does the other line always move faster?, explains why we queue and the psychological effect it has on us.

Despise crowded bars? Fed up of queues at coffee shops? Whatever the gripe, the congestion of cities is a worldwide problem that affects the way we live. Enter Density – an app and device that measures the real-time population of bars, cafés and gyms to broadcast busyness in real time.