Impersonal, generic guidebooks are a thing of the past. Four Seasons is curating unique, personalised travel recommendations on Pinterest, extending its culture far beyond its physical walls.

With just 7% of communication being attributed to spoken words, and the remainder down to body language and tone of voice, it’s easy to see why communicating online has been described as cold and impersonal. Emoticons, emoji and stickers are helping make digital communication a bit more human.

Attitudes to PINs and passwords are pretty lax; 25% of people use the same code for every card. Intelligent Environments is hoping to reinvent passwords, replacing numbers with a combination of four emojis. Can the fastest growing language come to dominate our PIN codes as they do our texts?

The screenshot is how you save a digital memory. From displaying autocorrect errors to dodging Twitter’s character limit, it has become an easy and intimate way to communicate online. But what are the implications for brands? And what do they say about the users that share them?