Frozen ready meals used to mean a Swanson TV dinner or junk food from a plastic bag. But Luvo is aiming to prove that the freezer aisle isn’t just for turkey dinosaurs and Arctic rolls. It’s shaking up the category with nutritionally-balanced ready meals made for time-pressed people.

Gen Y parents are stepping away from grocery store shelves in a bid to avoid traditionally sugary and over-processed baby foods. The Latin Baby is hoping to win them over with home-made quality and a Hispanic twist, but are parents interested in feeding their children ethnic flavours?

From picking the right manufacturer to finding a product with the right ingredients, feeding infants can be stressful – and that’s before the mess of mealtimes. Organic brand Happy Family wants to make nutrition easier for parents, but what do mums and dads expect from baby food?

From waffles and ice cream to bagels and burgers, multi-coloured grub has become a culinary phenomenon, responsible for hours-long queues at stores and a deluge of social media posts. But what exactly is the appeal of rainbow food? And could participating in this fad be bad for brands?

Instagram is awash with wellness bloggers posting pics of macrobiotic salads and Lycra-clad abs. How’s the average person expected to keep up? Bella Younger glamorises an alternative lifestyle with Deliciously Stella, choosing crisps over kale and a deep-fat fryer over a NutriBullet.

Nearly a quarter of people in the UK eat fast food every week, but the industry is changing rapidly as established chains modify their menus and interiors while upstarts pop up across the country. Although Britain’s appetite for quality fast food seems insatiable, is the sector becoming oversaturated?

Brits are splashing the cash on eating out, but with 27% of people picking a restaurant based on how healthy the menu is, there’s a clear demand for more wholesome fare. Gyms Kitchen, the UK’s first protein-based eatery, taps into this desire with its meal breakdowns and on-site nutritionists.

Breakfast has become somewhat of an inconvenience for many people, with half of Brits not bothering to eat in the morning. Can Birds Eye’s Hello Morning range of pancakes, waffles and croissants convince them that it’s worth making a detour to the freezer when they wake up?