edX: how Harvard and MIT democratised an elite brand

©Harvard (2012)

Case Study|11 Oct 2012

What can luxury brands, wishing to open their brands up for mass consumption while retaining their core values, prestige and exclusivity, learn from Harvard and MIT’s new venture edX?

Sectors
CitizenshipCommunicationsLuxuryTechnologyEducationCSRCommunity and grassrootsPublishingBeauty and wellbeing
Location
Global