The Sochi rainbow protest: a colourful political statement
During the Sochi Olympics, big-name brands from Google to Channel 4 displayed their logos in rainbow colours to support LGBT rights. But why are brands being more open about their ethical and political stance, and do their customers really care?
From Kamala Khan to the Burka Avenger, comic book characters are increasingly becoming a medium through which sensitive social issues can be discussed. Leading the march is an army of powerful Muslim women who are empowering people just like them.
In a connected world, people are watching more closely what they say and who they align with. As issues of representation and diversity come to the fore, how is the new political correctness changing the way organisations communicate?
In a time of economic uncertainty, brands are trying to increase their cultural and civic clout. This report discusses the drivers behind the shift towards Civic Brands, and brings together recent case studies and statistics.
Dedicated LGBT neighbourhoods and venues are commonplace across the globe. Out NYC, however, is America’s (and possibly the world’s) first gay urban resort - a $30 million luxury complex with shops, restaurants, a spa, a hotel and a nightclub.