I Style Myself boasts a level of personal virtual styling that people have only ever dreamed about. But will it make for a seamless experience? And what are the repercussions for physical retailers catering to increasingly busy customers?
Australian women’s fashion retailer Sass & Bide launched its Spring 2014 campaign with the world’s first interactive, shoppable ‘3D’ advert, FREETOWN. But as digital and luxury continue to merge, will it dilute or magnify exclusivity?
Combining computer algorithms and real stylists, British menswear brand Thread aims to deliver a truly personalised shopping experience that strips out the distractions and confusion of online shopping.
In an increasingly cluttered marketplace, where are the opportunities in soothing ‘choice overload’? Renowned psychologist Barry Schwartz tells us what’s working and what isn’t in the continuous quest to choose better.
Men's clothing store Hointer is out to revolutionise retail. Founded by a senior ex-Amazon employee, it combines the best of physical and digital in a customer-centric real-world experience that's as fast and efficient as buying online.
Specs appeal: how Warby Parker revolutionised eyewear
case study·
1 Oct 2013
80% of the world's eyewear brands are designed and manufactured by a single company. In 2010, a start-up eyewear designer with a revolutionary e-commerce platform set out to disrupt the marketplace. Where is Warby Parker headed next?