Whether it’s some designer facial hair, a Carhartt beanie and some raw Edwin jeans, or slicked back hair paired with a Paul and Joe suit, French start-up ChicTypes – which translates as ‘Trendy Guys’ – is providing men with the perfect wardrobe whilst minimising the time and effort spent shopping.

Combining computer algorithms and real stylists, British menswear brand Thread aims to deliver a truly personalised shopping experience that strips out the distractions and confusion of online shopping.

It’s widely believed that women dominate household purchasing decisions – but while this was certainly once true, has it changed over time? In light of new statistics, more and more companies are gearing their offerings and marketing towards men. But are they reaching them?

Beauty Mate is one of the favourite Australian men's skincare brands. But are Aussie men really that keen to be preened? And how does the modern shampooed, shaved and waxed type sit alongside the traditional view of the Aussie bloke?