College sport is big business in America, with 2.6 million people regularly watching NCAA college matches on TV. Looking to tap into that market, FanAngel is crowdfunded platform which allows users to incentivise their favourite players and teams.
FanDuel: betting on your favourite fantasy team every day of the week
case study·
31 Oct 2014
The fantasy football market is worth an estimated $1.66 billion. FanDuel is an app that turns every day of the week into ‘game day’ for fantasy footballers. But can it prove popular amongst 30-something men and feed their need for instant gratification and daily competition?
Levi’s Stadium: the way Gen Z want to watch live sport
case study·
6 Oct 2014
Nearly 60% of young fans in the US would rather watch sport at home than in a stadium to avoid the connectivity black hole. With high speed 4G, Wi-Fi connectivity, and a dedicated mobile app, could the Levi’s Stadium in California represent the future of live sport?
The Green Soccer Journal: a new niche of football fandom
case study·
6 Jan 2015
For many lads in the UK, football is key to their upbringing. More than half a billion people watched the FA Cup final in 2013 – sports fans are a formidable group. But are rampant misogyny, hooliganism, and heavy drinking really the hallmarks of a modern footy fan?
The Startup Hour: investing from the comfort of your couch
case study·
24 Apr 2015
The Startup Houris a TV show that combines ‘the excitement of a reality TV contest with the urgency of the New York Stock Exchange trading floor’. Promising a new twist on an old format, are people ready to combine cold hard cash with light evening entertainment? Or is it just another gimmick?