From messaging to social media to a marketplace to browsing the internet, WeChat is the app the does everything. While Western companies and app developers race to unbundle their services into efficient single-purpose apps, WeChat continues to add feature after feature.

More than 600 million people use Facebook Messenger each month to send texts, photos and videos. In March 2015 at the company’s F8 developer conference, Zuckerberg announced that you’ll soon be chatting to your favourite brand via the platform as easily as you do your best mate.

Smartphones are no longer just a means of communicating. They wake us up, get us from A to B and even help us find love. We’ve almost forgotten their original purpose. Text trumps voicecalls and apps trump SMS – it’s a good time to ask – what’s the future of the mobile phone?

The Apple App Store houses over one million apps. Despite once trying to do everything, apps are now being split into single purpose platforms. But how do people actually use them? And which is more useful – the Swiss Army knife approach or a tailored, single purpose app?