54% of the world’s population lives in urban areas. Demographic shifts such as ageing communities have changed what people want and need from their city. Can brands help young and old people alike navigate more efficiently and connect with their surroundings?

In budding smart cities, street lights have become an important tool in helping spread 4G and cut energy consumption. Now Ericsson and Philips have developed a new concept called Zero Site, where street lights are fitted with a tiny mobile base station.

By 2050, up to 75% of the world's population will be living in cities. The idea of the smart city is shaping cityscapes of the future. But what role can public lighting play in creating an authentic liveable city – one that puts people, not technology, at its centre?

In a connected world, networks are a useful source of information. Waze, a network of 28 million commuters united by their desire for up-to-date information, shows how constant connectivity can often be most useful when serving immediate needs.