Every girl worth her salt knows that a good wardrobe is built around the basics. That plain tee that makes statement skirts pop or those jeans that ensure you look great even when you're not trying. But with high street names like Gap seeing losses, where are Gen Yers buying their basics?

Imagine your entire wardrobe fitting into a suitcase. That means everything; shoes, underwear, coats and trousers. Whether this fills you with hope or horror, it’s a reality for some. Un-fancy, the ‘wardrobe by numbers’ blog, exemplifies the minimalist fashion movement’s increasing online momentum.

‘Til death us do part’ is usually reserved for weddings. But as sustainability becomes a bigger concern, it could be applied to our prized possessions, from cashmere jumpers to iPhones. But how achievable is this in a world where acquiring and upgrading are the status quo?

From red-carpet retail rundowns to MTV’sCribs,people want to know what celebrities are wearing, watching and reading. Minimums is a start-up making the most of this desire, allowing people to view and buy ‘the most interesting possessions of the world’s most interesting people’.