Mezcal used to be a cheap drink, produced by local artisans and drunk by Mexican lower classes. But in 2013, it was the fifth most-drunk liquor worldwide. With its ancient distilling methods and complex flavours, how has it captured the palates of a growing number of admirers?

The information age has bred a new kind of consumer who seeks variety and adventure. From its drinks to its décor, cellar bar Whistling Shop immerses visitors in Old-London heritage while offering a familiar entry point.

With 43% of Gen Yers buying a cocktail once a week, it’s no surprise that sales of spirits are on the rise. Yet while whiskies and vodkas are common in the super-premium alcohol market, tequila retains a reputation as a cheap shooter. How is DeLeón making this liquor luxurious?

Around 90% of people worldwide consider spirits to be an affordable luxury. No longer is drinking vodka, rum and gin just a means of intoxication – it's an experience to be savoured. But with the definition of ‘craft’ unclear, is it becoming little more than a marketing tag?