For years ‘authenticity’ was the holy grail of marketers and product innovators worldwide. But now, the Tumblr generation are redefining authenticity. In this mashed-up, copy-morph culture a new generation of consumers are calling bullshit on the old-school authenticity claim. And if ‘authenticity’ is passé, then what does it mean to be ‘genuinely phoney’?

Two-thirds of tea-drinkers think that the hot beverage is a good alternative to alcohol when spending a night at home. Entrepreneur Alex Holland has now launched the UK's first specialist tea pub, aiming make the brew part of people’s nights out. But will it prove to be more than a fad?

The hipster is defined as the embodiment of Postmodern Irony. But it's not the only group striving for leadership over pop culture; New Sincerity has been singled out as another ideology contender. Is there really a 'battle of the principles'? And how are adverts reflecting this?

Is fine dining over? Are we all getting more experimental? Can we become ‘slim by design’? And should we feel guilty about food? As part of our Expert Outlook 2016 series we speak to three food and drink experts about the future of eating out, cooking in and getting our five-a-day.