Nearly 85% of women are solely responsible for managing their money. But many feel underserved by the financial services industry and are wary of trusting banks. And considering they control 34% of investable assets in the US, women's disconnect with this industry is a serious issue.

The investment industry was once only open to the very wealthy, but Nutmeg now wants to offer money management to the masses. Its user-friendly platform has people invest small amounts, letting Nutmeg do all the hard work. But will people trust an online start-up with their savings?

“My parents opened my bank account for me when I was a teenager,” says 31-year-old Nadia. “I just never left.” Many Gen Yers are apathetic about their bank; they’d rather not have to think about it. But mobile-first offering Juno is hoping it can get this group excited about the way they bank.

With banks’ reputations still suffering, people don't know where to put their cash. LearnVest plans to shake things up. It’s an online platform that teaches you how to budget, save and invest. Can financial common sense be as “as accessible as gym membership” when going on a money-diet can be as hard as cutting out cake?