Secret Cinema and Punchdrunk brought immersive theatre and cinema to the masses – and food is now getting the same treatment. Nearly three-quarters of Gen Yers want to increase their spending on experiences, but in a competitive restaurant industry, what gets people lining up to buy tickets?

The takeaway industry was worth roughly £9 billion in 2014. And while they might traditionally be associated with sloppy curries or lukewarm pizza, new services like Deliveroo are giving takeaways a higher-quality edge. How is it challenging the fast-food giants that dominate this industry?

Zomato has joined with Indian tech company Sparse Labs to create a superior delivery tracking system for both restaurants and customers. The move will help businesses track drivers, allocate orders and show customers where their order is, all in real-time.

Burger fads and 1,000-calorie ready meals hardly fit in with a society that’s increasingly obsessed with healthy eating. But while these polarising trends paint a schizophrenic food landscape, they show how indulgent foods express our freedoms. After all, no one likes to be told what to eat.