As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Have you ever gotten lost at an airport? Or struggled to find a place to sit in a department store? People have become accustomed to using GPS when getting from A to B, and Pointr is now looking to provide the same kind of simplicity and convenience when navigating any indoor space.

As people grow increasingly anxious about always being ‘on’, they’re seeking new ways to relax. Walkonomics is an app that encourages users to take longer, more beautiful paths. But if 70% of people feel short on time, will they really want to spend precious minutes on taking the scenic route?

Despise crowded bars? Fed up of queues at coffee shops? Whatever the gripe, the congestion of cities is a worldwide problem that affects the way we live. Enter Density – an app and device that measures the real-time population of bars, cafés and gyms to broadcast busyness in real time.

With two-thirds of the world’s population expected to live in cities by 2050, it’s a good job there are more ways to get around than ever. But Whim is the first service to pull them all into one place – letting users find and pay for the best combination of options for any journey in a single app.