In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

Masculinity is in flux, and lad culture with it. But that doesn't mean the lad doesn't still hold a place in the hearts and minds of British blokes. Canvas8 sat down with men between the ages of 20 and 40 to find out what it means to be a modern man and where the lad fits in.

The number of men becoming ‘mannies’ in the UK doubled between 2009 and 2016, but at just 3.1%, that still leaves professional male child carers in the minority. Hoping to change that is Manny and Me – an agency that provides mannies who double up as tutors and sports coaches.

In the ten years since the term ‘tween’ was coined, 8- to 12-year-olds have come to control an estimated $43 billion in spending power. But the latest generation are different, having never lived without social media. How should brands target this delicate age group? And how soon is too soon?

While Gen Zers may be less likely to adorn their bedroom walls with posters of pop stars and sporting idols, the significance of these spaces to young people remains as strong as in decades past. Jason Reid, author of Get Out of My Room!, explains the role of bedrooms in moulding identity.