Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Almost half of Britons dream of travelling the world, but 86% don't know when they should be booking their trips to get the best deals. Helping to resolve this problem, Jack’s Flight Club is an email subscription service that sends members regular deals for dirt cheap airfares.

Comparison sites such as Kayak and Skyscanner have enabled people to find the best deals for their own holidays, contributing to the decline of the high street travel agent. But with ‘information overload’ a common source of stress, how is the package trip being adapted for demanding travellers?

Brick-and-mortar travel agents were among the first casualties of the internet age. But considering the stress involved in finding the right seat for the best price, the old ways of arranging a trip now seem simple. With its new app, Virgin America aims to make booking flights as easy as it once was.

Sleeper trains may seem like a relic from the past, but the next generation is tackling some of the pain points of air travel. The Caledonian Sleeper will offer passengers a trip from London to Scotland that’s greener than flying, more reliable than driving, and cheaper than staying at most hotels.