To showcase the diversity of Rio de Janeiro during the Olympics, Instagram has created Instawalk Rio – a walkable tour of the city’s unique street art scene. It features prominent works created for the Games, alongside murals and collages specifically commissioned by the social network.

Cities worldwide are ridding themselves of ‘visual pollution’ by limiting or banning outdoor ads. But in the US, Colossal Media has another solution – its hand-painted billboards live at the intersection of art and advertising, and are just as popular with locals as the brands that commission them.

While public funding bodies often invest more into London’s cultural landscape than the rest of the country’s, the Yorkshire-based Hepworth Wakefield gallery is proving that regional areas are just as worthy. Having drawn 210,000 visitors in 2016, it’s helping to democratise the arts in the UK.

Over half of Gen Yers say they’d buy art on the web, but most transactions happen in face-to-face contexts, while 49% of online art buyers still prefer visiting physical spaces. So, what in-roads is digital making into the market, and is it the great democratising force it's often made out to be?